Elements of a Great Jingle & the Folgers Jingle Contest - Engineer Mommy
Feb 072017
 

This post was sponsored by Folgers as part of an Influencer Activation for Influence Central. I am disclosing this in accordance with the Federal Trade Commission (FTC) guidelines concerning the use of endorsement and testimonials in advertising. I received complimentary products to facilitate my review.

I have written about my morning routine many times before. To start my day, I typically like to wake up 30 minutes before the kids wake up and enjoy a nice, hot cup of Folgers®coffee. There’s something about that delicious coffee aroma that puts a pep in my step and a smile on my face. I will usually go through my calendar and create a to-do list for the day while sipping my coffee. Yes, that morning cup of Folgers® coffee is my favorite way to start the day.
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In fact, Folgers® has been satisfying the palates of coffee lovers for many years. When it comes to brewing coffee at home, nothing compares to the great taste, convenience and amazing value of Folgers® coffee.
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I actually remember seeing my parents brew some Folgers® coffee in the morning. Now, I am continuing that tradition in my household.
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Who hasn’t heard the iconic Best Part of Wakin’ Up™ Jingle from Folgers®? This famous jingle has been going strong for over 30 years and now the folks at Folgers® want you to put your own spin on it! Watch this video to learn more:

I have heard the classic tune so many times. There’s something so comforting about that melody. In fact, Folgers® has been encouraging musicians to follow their dreams for many years and this year is no different. This year, they have partnered with country music singer-songwriter Chris Young to find a new company jingle. Do you have an ear for music? Folgers® wants you to embrace their classic jingle and tweak it to your own liking!

Ready to put your own spin on the jingle? Simply submit a video of your best rendition of the jingle on the Folgers® website from January 30th through February 27th. Keep in mind that your tune must include the full melody & lyrics of “The Best Part of Wakin’ Up is Folgers in Your Cup.”

Here’s how the winner will be selected:

  • From February 27th to March 19th, five semi-finalists will be chosen, each of which will have a mentor session with the famous Chris Young.
  • From March 27th to April 24th, fans will have the opportunity to vote for their favorite jingle each day. Each vote enters the fan to win prizes (up to $10,000).
  • In May, one grand winner will be chosen to win the grand prize of $25,000!

So, are you ready to begin crafting your own version of the iconic Folgers® jingle? Here are some elements of an awesome jingle:

  • It’s all in the name! When it comes to a successful jingle, make sure the brand name stands out. You want listeners to easily remember the name of the business. Try to incorporate the company name in a unique, catchy way.
  • Make the music count! Use a melody that is catchy and easy on the ears.
  • Focus on uniqueness! Highlight what makes Folgers® coffee unique and totally delicious. Incorporate some of the features or benefits of the coffee.
  • The words tell all! Use strong words (active verbs, descriptive adjectives, etc.) to convey your point clearly.
  • Entertain the listener! Make sure the language you use has an engaging, lively impact. You could use alliteration or assonance to capture the audience’s attention.
  • Short & sweet is best! If you want consumers to sing your jingle, it has to be short enough to memorize easily.

Now that I’ve shared some tips on a fabulous jingle, what are you waiting for? Start working on your version of the Folgers® jingle contest today. Keep up-to-date on contest news by checking out Folgers® on Facebook and Twitter.

Click here to enter the contest & submit your best version of the Folgers® jingle. Now tell me: How do you drink your coffee? Have you also been a fan of the iconic Folgers® tune for many years?







Disclosure: Engineer Mommy is a participant in the Amazon Services, LLC Associates Program, which is an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com. For additional details, please see our full Disclosure Policy. Any link may be an affiliate link. All opinions are exclusively my own.
 February 7, 2017  Posted by

16 Responses to “Elements of a Great Jingle & the Folgers Jingle Contest”

  1. My dad has been drinking Folgers since I was a kid. I remember that the smell of coffee would brighten up their house every morning when I was growing up!

  2. Very cool contest! I can sometimes come up with something catchy…I will have to think about this to see if I can come up with something!

  3. Now I’m singing the Folgers jingle in my mind! That song always makes me feel warm and cozy – and reminds me I need a cup of coffee.

  4. I like the taste of Folgers. A catchy jingle always can help a brand like Folgers. I hope they find a good one.

  5. This sounds like a fun contest. I have always loved the Folgers jingle!

  6. I love this contest! I think it’s so much fun to hear all the jingles and then see who wins. I can’t wait to see who comes out on top.

  7. How fun to make a jingle and win! Folgers is one of my favorite coffee brand!

  8. Folgern was always in our house when I was growing up. I don’t drink coffee but do enjoy the aroma.

  9. My dad always used to start the day with Folger’s coffee. I remember seeing those big red cans of coffee sitting on his counter.

  10. What a neat contest. I couldn’t carry a tune if I had a radio on my shoulder, so I think I will not be trying to come up with a new one, but good luck to all who try.

  11. This sounds like a great contest! I can’t sing to save my life, but love that the public gets a chance to show their talent!

  12. What a fun contest!!!

    A good jingle haunts me. Having written lyrics to help kids remember key facts, I know that it is not as easy as some people think.

  13. I can remember when the Folgers jingle first came out. It is something that has stuck in my head for years. This looks like a great fun contest and I will have to share it with my sons. Thanks for sharing the contest.

  14. My mom has always had Folgers ever since I was a kid. My husband is a musician, and I think he would love to do a jingle. I just need to convince him,lol.

  15. I love Folgers and how cool is it that they are having a jingle contest! So fun!

  16. I have a very faint nostalgia of the Folgers jingle. This is a very cool raffle!

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