Elements of a Great Jingle & the Folgers Jingle Contest

February 7, 2017 17 By EngineerMommy

This post was sponsored by Folgers as part of an Influencer Activation for Influence Central. I am disclosing this in accordance with the Federal Trade Commission (FTC) guidelines concerning the use of endorsement and testimonials in advertising. I received complimentary products to facilitate my review.

I have written about my morning routine many times before. To start my day, I typically like to wake up 30 minutes before the kids wake up and enjoy a nice, hot cup of Folgers®coffee. There’s something about that delicious coffee aroma that puts a pep in my step and a smile on my face. I will usually go through my calendar and create a to-do list for the day while sipping my coffee. Yes, that morning cup of Folgers® coffee is my favorite way to start the day.
In fact, Folgers® has been satisfying the palates of coffee lovers for many years. When it comes to brewing coffee at home, nothing compares to the great taste, convenience and amazing value of Folgers® coffee.
I actually remember seeing my parents brew some Folgers® coffee in the morning. Now, I am continuing that tradition in my household.
Who hasn’t heard the iconic Best Part of Wakin’ Up™ Jingle from Folgers®? This famous jingle has been going strong for over 30 years and now the folks at Folgers® want you to put your own spin on it! Watch this video to learn more:

I have heard the classic tune so many times. There’s something so comforting about that melody. In fact, Folgers® has been encouraging musicians to follow their dreams for many years and this year is no different. This year, they have partnered with country music singer-songwriter Chris Young to find a new company jingle. Do you have an ear for music? Folgers® wants you to embrace their classic jingle and tweak it to your own liking!

Ready to put your own spin on the jingle? Simply submit a video of your best rendition of the jingle on the Folgers® website from January 30th through February 27th. Keep in mind that your tune must include the full melody & lyrics of “The Best Part of Wakin’ Up is Folgers in Your Cup.”

Here’s how the winner will be selected:

  • From February 27th to March 19th, five semi-finalists will be chosen, each of which will have a mentor session with the famous Chris Young.
  • From March 27th to April 24th, fans will have the opportunity to vote for their favorite jingle each day. Each vote enters the fan to win prizes (up to $10,000).
  • In May, one grand winner will be chosen to win the grand prize of $25,000!

So, are you ready to begin crafting your own version of the iconic Folgers® jingle? Here are some elements of an awesome jingle:

  • It’s all in the name! When it comes to a successful jingle, make sure the brand name stands out. You want listeners to easily remember the name of the business. Try to incorporate the company name in a unique, catchy way.
  • Make the music count! Use a melody that is catchy and easy on the ears.
  • Focus on uniqueness! Highlight what makes Folgers® coffee unique and totally delicious. Incorporate some of the features or benefits of the coffee.
  • The words tell all! Use strong words (active verbs, descriptive adjectives, etc.) to convey your point clearly.
  • Entertain the listener! Make sure the language you use has an engaging, lively impact. You could use alliteration or assonance to capture the audience’s attention.
  • Short & sweet is best! If you want consumers to sing your jingle, it has to be short enough to memorize easily.

Now that I’ve shared some tips on a fabulous jingle, what are you waiting for? Start working on your version of the Folgers® jingle contest today. Keep up-to-date on contest news by checking out Folgers® on Facebook and Twitter.

Click here to enter the contest & submit your best version of the Folgers® jingle. Now tell me: How do you drink your coffee? Have you also been a fan of the iconic Folgers® tune for many years?

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