Tips for Entrepreneurs During the COVID-19 CrisisApril 13, 2020
This is a sponsored post written by me for GoDaddy. All opinions are mine alone. #OpenWeStand
In such a short time, it seems like everyday life was turned upside down. With the coronavirus crisis in full force, people around the globe have been affected in countless ways. Today I’ll be sharing some actionable tips for entrepreneurs trying to navigate these new, uncertain waters.
As a full-time blogger myself, I have noticed quite a few changes in my own personal work load. First, I have found that some campaigns that were started months ago and were being reviewed by the brand have been postponed until further notice. This is totally understandable and expected given the current climate. Second, with schools in my area closed indefinitely, I have been homeschooling my daughters for the last few weeks. As a result, I am choosing not to take on nearly as much work as I normally would.
While this current crisis affects everyone in some way, one of the biggest impacts can be felt among business owners that rely on daily customers to stay afloat. Fortunately, GoDaddy is here to help the everyday entrepreneur with #OpenWeStand, which is a campaign designed to help small businesses during this challenging time.
Here are some practical tips for businesses affected by the coronavirus crisis.
1. Keep in touch with like-minded folks.
Don’t forget that you are not alone. There are millions of other business people around the country dealing with this new reality: having to shut their doors and possibly having to halt business efforts for the time being. Keeping in touch with them can be a smart way to share tips & resources. Fortunately, GoDaddy has made this easy!
GoDaddy created a microsite specifically for entrepreneurs affected by COVID-19. There’s a Resource Kit with tools & advice for managing your business during this time of crisis. In addition to many articles & videos designed to educate entrepreneurs, there’s also a support forum for networking with other like-minded folks. On this forum, you can share advice and suggestions with other business people around the country.
2. Seek government help.
Depending on the nature of your business and how many people you employ, there might be a federal program that can help you during this challenging time. You might qualify for a small business program that will enable you to continue to pay your employees during the period of quarantine. It’s definitely worth a little research to see if it’s something that can benefit your business.
3. Adjust your business model.
With the widespread push toward self-isolation, allow your employees to work remotely where possible. Furthermore, look into the possibility of relying more on automatic systems and less on people. There are plenty of technological advances available nowadays that can help you streamline your business workflow. Whether it’s creating an effective sales cycle, fine-tuning task management or capturing leads, there are ways to automate these processes and boost efficiency.
4. Have a flexible outlook.
Indeed this current crisis is an uncertain time for everyone. Try to adopt a go-with-the-flow attitude. Realize that what worked even two weeks ago may not work today. When it comes to your everyday business efforts, be flexible and improvise.
5. Plan for a post-crisis comeback.
Don’t lose sight of the fact that this quarantine is a temporary phenomenon. Things will go back to normal eventually. Start thinking now about how you will kick start your business back into full operations when it’s time to open back up. Create a plan for that now.
Don’t forget to check out GoDaddy’s #OpenWeStand site for resources & inspiration during this trying time. How is your business affected by COVID-19?